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The Elevator Speech

Every business has one, but is yours doing its job?

When asked, “What do you do?” Are you able to answer as if it’s a great sales tool, or do you forget what you do when people ask? Get an elevator speech that works, and see the results immediately, everywhere you are, including network events, gatherings, and even while waiting in line.

“Thank you for your help on with my elevator speech. This is exactly what I have been working on and I never could quite nail it down. I like how you made it so simple.” Suzie of RELIV

Your elevator speech is personal, it must reflect your style and convey a message that you believe 100% in.

Every business has sales associates.

Do your employees know how to convey your business? When an employee is asked, “What do you do?” can they answer in such a way that brings your company greater respect? Every employee from the janitor to the person working in accounting needs to be able to articulate your company’s message.

If you are not leveraging your employee’s contacts with the community, you are missing a big piece of the pie!

The Elevator Speech System

Take your business elevator speech one step further. Learn the recipe for creating messages that target different hot buttons, and simply ooze with benefits.

Each hot button is a different elevator speech that displays the benefits of engaging in business with your company. Your customers will only buy from you if they see the benefit that you provide them. Your potential customer does not know how good you are until after they have purchased from you, before they buy from you, they only know how good your elevator speech is.

What buttons an effective business elevator speech taps:

• Fear
• Pride
• Money
• Time
• Many more…

Creating a system to continually evolve your elevator speech to better match your audience needs is probably the most important business tool you can have in your toolbox for business success.

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